Fashion

2001-2010

Over the past decade I worked as a design entrepreneur within the Fashion, Retail and Advertising industries. Through these experiences, I developed a keen instinct for grasping emerging trends in the popluar culture.
My entrepreneurial pursuits taught me to seek a balance between business strategy and creative thinking.

As a founder of a Fashion Styling agency, I styled advertising campaigns, editorials and films for my clients. For these projects I collaborated with Creative Directors, Brand Managers, Editors and Filmmakers. The deadlines were demanding and requirements all consuming. My passion for saying yes to a challenge kept me going.

Editorials
Role - Fashion Stylist

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Advertising Campaigns
Role - Fashion Stylist

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Calendar for Lee Denim
Role - Fashion Stylist

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Pop-Att Fashion and Lifestyle brand based in Mumbai, India. I co-founded this company with one of my colleagues. We designed, produced and distributed products across India. Being a small organization we were hands on in most aspects of running the business. Within the company my key contributions were towards Product Design, Marketing & Business Strategy

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Pop-Att Product Range

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In our product range we experimented with the combination of different materials such as metal, acrylic, LED's and fabric. We custom treated all the materials to achieve the desired look.

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Pop-Att products were featured in leading national newspapers as well as fashion magazines such as Vogue and Elle.

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