Over the past decade I worked as a design entrepreneur within the Fashion, Retail and Advertising industries. Through these experiences, I developed a keen instinct for grasping emerging trends in the popluar culture. My entrepreneurial pursuits taught me to seek a balance between business strategy and creative thinking.
As a founder of a Fashion Styling agency, I styled advertising campaigns, editorials and films for my clients. For these projects I collaborated with Creative Directors, Brand Managers, Editors and Filmmakers. The deadlines were demanding and requirements all consuming. My passion for saying yes to a challenge kept me going.
Editorials Role - Fashion Stylist
Advertising Campaigns Role - Fashion Stylist
Calendar for Lee Denim Role - Fashion Stylist
Pop-Att Fashion and Lifestyle brand based in Mumbai, India. I co-founded this company with one of my colleagues. We designed, produced and distributed products across India. Being a small organization we were hands on in most aspects of running the business. Within the company my key contributions were towards Product Design, Marketing & Business Strategy
Pop-Att Product Range
In our product range we experimented with the combination of different materials such as metal, acrylic, LED's and fabric. We custom treated all the materials to achieve the desired look.
Pop-Att products were featured in leading national newspapers as well as fashion magazines such as Vogue and Elle.